Smartphones and tablets are everywhere. With physical tags (QRchic, NFC tag or Beacon), new uses have arised. You can now create an immediate connection between the audience and your digital strategy.
The Lynkware Mobile Marketing Platform communicates simply with several technologies:
- QRchic (our patented evolution of QR Code) available for print & video
- NFC / RFID tag (wireless communication)
- Beacon tag (in-store location)
With our platform, you can set remotely operations of your physical tags embedded in your brochures, product samples, video tutorials…

QRchic: Discover the power of the ‘scan to action’
With the new generation of QR Code called « QRchic », every print, display or screen becomes a traffic acquisition and visibility channel.
A new way to involve your audience
Printed on advertisement, packaging or object, or simply put on a video, your QR Chic is beautiful, easy to understand. The public discovers a call to action (« scan to action ») that creates commitment and get closer to your brand.
Examples of « scan to action »:
- scan-to-play, to play a promotional video
- scan-to-read, to read a downloadable brochure
- scan-to-discount, to enjoy a voucher
- scan-to-buy, to buy on your mobile
Included in the Lynkware Mobile Marketing Platform, our generator allows you to import your artwork, create and manage your QRchic library.
All graphics formats for professional printing & video post-production
Your communications agency, your team or graphic studio can exploit as many images as needed, and export them in many professional formats (bitmap, vector).
The possibilities of use and printing in the physical world are limitless:
- packaging, catalogs
- sheets, brochures and flyers,
- instructions and manuals
- posters, signs, kakemonos, bags and promotional items, business cards, etc.
Want to know more about Lynkware Mobile Marketing Platform? Contact a consultant.
With the NFC Tag, contact with a light touch
Bring the device to an object with an NFC tag (tag inserted in a textile label as a badge, etc.): the smartphone communicates instantly and displays the message, the service or app that fits.

A native and real-time management of NFC
Notre Plateforme Marketing Mobile permet de piloter à distance et en temps réel le comportement de votre flotte de tags NFC.
Our Mobile Marketing Platform allows a remote and real time monitoring of the behavior of your NFC tags fleet.
Recent generations of phones are compatible with NFC contactless technology.
Quick deployment applications:
- management of badges and reservations for event ticketing
- transfer contact information from a support (business card, brochure)
- starting up a video (information visitors to a museum, exhibition)
- contactless payments (trade, micro-payment)
NFC tag is an alternative to QRchic when the support is in relief, hidden, etc.

Beacon tag: boost the in-store interaction!
Imagine. You walk into a store or a place related to your brand.
On your mobile phone, a friendly and personalized message instantly welcomes you by your first name.
On the smartphone screen, it offers a good immediate purchase, participation in a contest, etc.
With the Beacon tags and our Mobile Marketing Platform, it is now possible! This commercial animation scenario can be deployed and controlled remotely for your brand.
Digital couponing within easy reach
In a network of stores, franchise or other situations, now our Beacon offer allow to boost sales and improve the processes of employees.
Within the Mobile Marketing Platform, Lynkware offers the monitoring of your installed Beacon fleet:
- configure remotely and in real time the actions for each Beacon
- measure with analytics the visitors traffic in the store
- evaluate your return on investment
Contact us for more information and to discuss the details of your project.